Loyalty schemes are out of step with digital-savvy consumers, but blockchain could provide a better solution
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Co-Founder & CEO, Truth Data Cloud
In November 2017, Mary co-founded Truth Agency, the first global blockchain-enabled media agency, providing 100% transparency in the programmatic advertising supply chain. Her career started in 1987 at the Observer Newspaper. She’s since played a major part in creating an impressive mix of companies, including Redwood Publishing, SPAFAX (WPP), Steak (Dentsu), Reform, Collective London, and Trade Doubler. Prior to Truth, she was MD of [email protected] (WPP). Mary is one of the UK's leading voices in advertising and technology, is Global Ambassador to BIMA and Tech London Advocates. She is the founder of How She Made It, the women's networking franchise.
Co-Founder & CEO, RYVL
Chief Executive Officer of The Marketing Group Plc, Special Advisor to the British Interactive Media Association and member of the Digital Advisory Board for No 10 Downing Street. He has over 15 years’ experience leading and growing innovative digital marketing and advertising agencies. Prior to joining RYVL, Adam served as CEO of Weapon 7, a digital communications agency within Omnicom’s BBDO. Before that he co-founded and served as Managing Director of Saint, the digital arm of WPP’s Rainey Kelly Campbell Rolfe/Y&R, which won Revolution’s and NMA’s creative agency of the year Awards in 2011.
CTO, Truth Data Cloud
Oliver has over 20 years experience in delivering digital communications platforms across a wide variety of sectors including defence, publishing, marketing and advertising. Oliver has experience in building and leading teams that are able to solve complex problems and winning a number of awards including the Sports Technology Awards.
Oliver worked for BAE Systems where he worked on the cutting edge of communications technologies and was an early pioneer in mobile web technologies. After that, working for Digital agencies and publishers before setuping up and advising a number of start up businesses, he recently spent time at global media and advertising business Havas Media Group.
Mike is a Chartered Accountant with more than 25 years’ post qualification experience in the marketing sector and has a successful track record executing and successfully integrating acquisitions for public and private companies. Mike is the CFO of RYVL and has previously held senior roles at WPP (CFO EMEA Possible which integrated WPP’s digital assets), Splendid Unlimited a digital transformation specialist (CFO/COO), Publicis (Zenith Media) and Havas Media UK Group CFO also served on the Finance Policy Group of the Institute of Practioners in Advertising for 12 years.
Global Head of Business Development, Truth Data Cloud
Dan has over 18 years’ experience in media within the largest and most recognised publishers in the market from Trinity Mirror Group, Yahoo and most recently the Mail Online. He transitioned into leading digital partnerships and strategic monetisation at Mail Online, driving many key revenue initiatives across the DMGT group including helping to launch new territories over seas
Prior to Joining Truth, he became a partner at Volando Global, helping Advertising and Marketing Technology companies with product strategy, commercial development and growth execution. His main focus was creating partnerships, driving monetisation and technical optimisations by working with publishers and brands.
Director of Digital Media, Truth Media
Josiah has over 15 years’ worth of media experience – spanning client and agency remits - with significant experience in the Automotive, Gaming, Financial, FMCG, Retail & Telco sectors. He has a deep understanding of the digital media ecosystem, has led teams to win multiple industry awards, and has championed wider industry issues as vice chair of ISBA’s digital action group. Josiah is a commercially focussed media practitioner, with a proven track record for using media to deliver tangible business outcomes for all the businesses he has been involved with. Josiah currently leads all digital output for Truth Media.
Director of Marketing, Truth Data Cloud
Freya has worked extensively in the TGE Industry and helped to launch some of the brightest startups in the blockchain community. She spent last year as Marketing Director of TokenMarket, aiding the companies expansion and building its reputation as one of the leading TGE advisory services. Since joining the blockchain community back in 2013, she has been involved in raising over $250m for projects whose utility tokens now have a combined market cap of over $1bn.
Community Manager, Truth Data Cloud
Paul has previously worked for both Publicis and WPP advertising groups within their digital departments. He is a digital native with a sincere passion for online communities and social media. His first job, when he was only 15 years old, was at Edelman UK. Paul grew up in this space and has a unique perspective on the developing digital platforms. He has passion for all things digital, and brings a unique perspective based on his various experiences in Dubai, Paris and London.
Make sure you send him a hello at [email protected]
Robert brings a unique blend of experience in the agency world and cloud technology to Truth having part of the founding team at Wirehive and instrumental in its success in the six years since. He also holds advisory positions at UK blockchain start-ups DADI and Omnitude, hosts the tech focused podcast Alexa Stop! and heads up a blockchain thinktank for the British Interactive Media Association.
CEO, Unilever Spreads
Sean started his career as a Unilever Trainee at what used to be called Brooke Bond Foods. He spent best part of twenty years at Unilever in marketing, stepping out and back in again with a five year spell at Dairy Crest.
Although ending his time at Unilever as a divisional CEO he has spent most of his working life developing brands as a marketing guy. Whilst the products have varied from Domestos to foods Sean’s fascination with consumers, innovation, media and creativity in action has not. Sean is now working with start-ups as an advisor, and as an entrepreneur himself blended with some work in Private Equity.
Guy has worked in media for over twenty years, over half of which has been in digital, advertising technology and performance marketing. He has held business development and leadership roles at companies including Clear Channel, Yahoo!, Criteo and dunnhumby. Most recently he led the commercial integration of Tesco’s acquisition of its own DSP, before leaving late last year to set up his own consultancy as a GDPR Practitioner, guiding and advising the advertising and marketing industry.
Founder and CEO of BlockLab, with over 15 years of experience in business building, product, development, technology innovation and programme delivery. BlockLab has delivered a series of Blockchain projects over the past three years, for a range of clients including: Euroclear, MUFG, SEI and Coinfirm. BlockLab is currently delivering a number of ICOs projects within Sports, Gaming, Memorabilia and Carbon Trading, managing the end-to-end execution, encompassing Marketing, Technology, Regulation and Distribution.
Jon has been involved in digital media since 1999. Since then Jon has gone on to found/invest in seven digital media companies across the following niches; premium site representation, video, RTB, in-image advertising, digital media focused recruitment and international media sales representation – creating two successful exits. Having seen the emergence in blockchain technology, Jon was able to see how it could clean up much of the industry woes.
Jon is currently an advisor to AdBank, a blockchain based ad network showing supply chain transparency. Jon graduated from Said Business School with a certificate from completing the Oxford Blockchain Strategy programme.